AI Insights · Timothy · January 2025
Top 5 Business Apps on iOS in South America: Q4 2024
Explore the trends of the top business apps on iOS in South America during Q4 2024, including downloads, revenue, and active user metrics.
In the fourth quarter of 2024, the business app landscape on iOS in South America saw significant activity, with WhatsApp Business leading the charge. Weekly revenue for this app peaked at around $38K in mid-December, while downloads gradually decreased from a high of 99K in mid-October to 65K by the end of December. Active users remained robust, peaking at over 11M in late November before a slight dip to 10.6M by year-end.
Microsoft Teams maintained a steady download rate early in the quarter, reaching a high of 73K in late October. However, downloads declined to 26K by the end of December. Active users followed a similar pattern, starting at 4.2M and decreasing to 2.5M.
LinkedIn: Network & Job Finder experienced a consistent revenue stream, averaging around $260K weekly. Downloads fluctuated slightly, starting at 65K in early October and ending at 56K. Active user numbers stayed relatively stable, averaging around 3.5M throughout the quarter.
Zoom Workplace showed a gradual decline in both downloads and active users. Downloads started strong at 72K in early October but fell to 22K by December's end. Active users mirrored this trend, decreasing from 3.4M to 1.5M.
Lastly, Adobe Acrobat Reader: Edit PDF saw a steady revenue stream, averaging about $45K weekly. Downloads and active users both saw a downward trend, with downloads decreasing from 38K to 22K and active users dropping from 6.1M to 5.5M.
These insights, sourced from Sensor Tower, reveal the dynamic nature of business app usage in the region. For more detailed analytics, visit Sensor Tower's website.